Behind the Finds (Rethink, Reuse, Research campaign)
August 2023
Our Behind the Finds social media series is a vehicle to promote our Trading team’s Rethink, Reuse, Research campaign in an entertaining, creative and intuitive way. The series of six videos features plenty of celebrity talent, brought together by host and celebrity fashion stylist Ellis Ranson.
The Studio Production team provided support at every stage of the project, assisting with scripting, capturing and editing the content. Talent, Social, PR and Trading teams worked together to coordinate the shoot and launch of the videos, which now have more than half a million views on Instagram Reels. The series was also shortlisted for a Third Sector Award for Best Use of Social Media.
